INSTINCT by Gogu Winery
INDUSTRY: Winery
SCOPE: Packaging
YEAR: 2023
Instinct is a wine with a bold personality — and its visual identity was crafted to reflect that exact essence: strength, emotion, contrast, and depth. Our collaboration with Gogu Winery was a meeting of two passions: winemaking and artistic vision. The result? A design that does more than wrap a product — it turns it into a sensory, visual, and tactile experience.
PACKAGING
The label is printed on matte, textured paper and elevated with special finishes: embossing, selective UV coating, and metallic foil accents. The vertical typography of the word “INSTINCT” in vibrant red brings tension, contrast, and high visibility against a dark, mysterious background. A minimalist illustration of flying bird silhouettes adds a subtle narrative — suggesting movement, freedom, and the instinct to escape, to rise, and return to what matters. The entire design was built to provoke emotion at first glance and tell a story that lingers in the mind.
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