FLORICA DESSERT
INDUSTRY: HoReCa / Artisanal Confectionery
SCOPE: Logo
YEAR: 2024
Our collaboration with Florica Dessert offered us the opportunity to support a brand in the midst of expansion and growth. We started with what matters most — a visual identity that reflects refinement, emotion, and transformation. From the very first meeting to the final handoff, we worked with dedication, passion, and attention to every detail. The result is a coherent, feminine, and memorable visual system — perfectly tailored to the artisanal dessert market.
LOGO
The Florica logo was built around the idea of softness and elegance. We designed a fluid, graceful typography that expresses the brand’s ambition through a simple, yet expressive symbol — adaptable across all platforms. From color and proportion to form, each detail was chosen to communicate quality, trust, and sophistication.