GRANIER – THE TASTE THAT UNITES US
INDUSTRY: HoReCa
SCOPE: Logo, Branding
YEAR: 2025
Granier is a brand built around the tradition of artisan bakery, reinterpreted in a contemporary and recognizable form. The project involved developing a logo and a coherent branding system capable of supporting an international concept in the local market while preserving the authenticity and strength of the original identity.
LOGO
The Granier logo preserves the essence of traditional baking while being optimized for modern clarity and versatility. The solid typographic construction conveys stability and trust, while the associated symbol evokes artisanal origins and a direct connection to the product.
The proportions, legibility, and visual balance were refined to function efficiently across multiple applications, from storefront signage and interior branding to packaging and promotional materials.
BRANDING
The branding system was developed to support the in-store experience and create coherence between product, space, and communication. The visual identity emphasizes naturalness, warmth, and graphic consistency.
The visual elements integrate seamlessly into interior design, packaging, print materials, and digital environments, reinforcing the perception of an authentic, professional, and well-positioned artisan bakery brand.
The result is a strong and scalable visual identity that enhances brand recognition and creates a cohesive customer experience, both in-store and through product interaction.
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