GREEN ROOTS

INDUSTRY: Healthy products

SCOPE: Logo, Packaging, UX/UI, SMM

YEAR: 2024 – 2025

Our collaboration with Green Roots was a true success story! We created a vibrant logo and innovative packaging design that authentically reflects the brand’s values and lifestyle. It’s incredible how thoughtful design can make a real difference — and in this case, it truly did. Even working remotely, our partnership felt seamless. The key to success? Consistent and clear communication

LOGO

The creation of the Green Roots logo was guided by the belief that wellness begins with deep roots in nature, balance, and care. The visual identity was built around these core values, with “roots” as the central symbol — representing stability and support for an active, harmonious lifestyle.

PACKAGING

For the kombucha product range, we developed a modular label system that clearly differentiates each flavor while maintaining a strong, cohesive visual identity. Each variety is defined by its own color, a subtle illustrative pattern, and graphical elements that communicate the product’s benefits. The design is modern, memorable, and scalable across all platforms and formats.

GREEN ROOTS – PACKAGING ZERO KOMBUCHA

INDUSTRY: Healthy Food & Beverage

SCOPE: Packaging Design – Kombucha ZERO

YEAR: 2025

For Green Roots, we developed the packaging design for the new Kombucha ZERO range — a sugar-free fermented beverage with live active cultures, positioned in the healthy beverage category.

Following the creation of the logo and the original packaging design for the classic kombucha line, the ZERO product required a distinct visual direction tailored to the functional drinks segment and healthier alternatives to conventional soft drinks. The word “ZERO” becomes the dominant visual element on the can, clearly communicating the product’s key benefit.

Color-coded flavors ensure quick differentiation, while the fluid graphic patterns reference natural fermentation and the living energy of kombucha. The information layout is clean and structured to highlight essential attributes: sugar-free formula, controlled fermentation, and natural ingredients.

The result is a kombucha packaging design that strengthens Green Roots’ premium positioning and delivers strong shelf impact within a competitive healthy beverage market.

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