KREMMYDI – MARKET CU ISTORIE

INDUSTRY: Local Supermarket

SCOPE: Logo

YEAR: 2025

For Kremmydi — a local brand that blends tradition with freshness — we developed a visual identity that reflects the brand’s core values: naturalness, simplicity, and closeness to the community. The logo clearly communicates the message “local & fresh”, and is designed to adapt effortlessly to any format — from storefront signage to t-shirts, packaging, and directional panels. This collaboration went beyond the technical; it became personal. At the grand opening, we truly felt part of a local story being born.

LOGO

We created a versatile and memorable logo with a dual identity that allows for brand expansion. The “k” symbol is a distinct visual marker that can also function independently across brand assets. The green version of the logo is used for the “market cu istorie” concept — emphasizing freshness and tradition. The orange version was developed for the brand’s “activity park” extension — focused on dynamic experiences and family engagement. The font is clean, rounded, and full of personality — readable and friendly both in digital environments and on physical materials.

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