NUAGE

INDUSTRY: Medical Aesthetics & Beauty

SCOPE: Logo, Branding

YEAR: 2024

For Nuage, we created a visual identity that expresses balance, refinement, and modernity. The brand operates in the field of advanced aesthetics, with a mission to turn care for the body and skin into a trustworthy, professional, and elegant experience. We delivered a full visual system — from logo to branding — designed to work harmoniously across all touchpoints: from medical uniforms to social media.

LOGO

The graphical symbol “nu” is a visual fusion of the initials n and u, crafted as a memorable, rounded, fluid, and contemporary mark. It suggests continuity, finesse, and adaptability — fitting perfectly within a field where every detail matters. The chosen typeface is modern-classic, with subtle serifs, while the tagline “Innovative Aesthetics” reinforces the brand’s positioning. The identity is light, calm, and trustworthy — making a strong impression from the very first interaction.

BRANDING

We developed a coherent visual ecosystem applicable across all formats: uniforms, headbands, packaging, loyalty cards, gift vouchers, badges, car branding, turning every public encounter into an elegant brand moment,  social media visuals and digital interface designed to reflect the brand’s pace and tone: calm, clean, efficient. The color palette is dominated by a signature powder blue, chosen for its high recognizability and its ability to convey calm professionalism.

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