ODELLE
INDUSTRY: HoReCa
SCOPE: Logo, Naming, Branding
YEAR: 2023
Odelle — a brand you fall in love with at first glance
Odelle is a name where “O” and “D” become symbols of new beginnings, growth, and balance.
A space filled with warmth, natural elegance, and unforgettable charm.
The logo, designed by LE BURO, reflects this essence and captures the vibe of a perfect all-day breakfast spot — relaxed, refined, and welcoming.
We developed the full brand identity from scratch — naming, logo, and brand book — inspired by the mood of a traditional breakfast: ripe avocado, freshly baked bread, melting butter.
Each color, detail, and design decision tells a story of hospitality and thoughtful experience.
Our collaboration with Odelle was built on shared vision and passion for excellence.
Today, Odelle is already loved — and not just for breakfast.
ODÉLLE PATISSERIE
INDUSTRY: HoReCa
SCOPE: Branding, Packaging
YEAR: 2025
ODÉLLE Patisserie is a universe built around the pleasure of taste, aesthetics and attention to detail.
Building on the ODÉLLE identity previously created by LE BURO, we developed a dedicated visual direction for the patisserie line – sophisticated, contemporary and instantly recognizable.
We translated the brand’s character into a cohesive visual system, from its graphic language and color palette to packaging and multiple product touchpoints.
The result is an identity that preserves the DNA of ODÉLLE while giving Patisserie its own expression and distinctive visual presence.
The ODÉLLE Patisserie identity builds on the brand’s recognizable elements, reinterpreting them through a visual language created specifically for the world of patisserie.
The system is centered around geometric forms inspired by the letter “O”, transformed into semicircles, cut-outs and graphic compositions that become a distinctive signature of the line.
Deep colors, refined typography and carefully considered contrasts give the identity a premium yet contemporary character.
Every element is designed to work both independently and as part of a cohesive, instantly recognizable visual system.
Packaging is one of the key elements that brings the ODÉLLE Patisserie identity to life.
We developed a packaging system in which the visual identity is integrated directly into form and structure – from pastry boxes and bags to cups, containers and wrapping paper.
The signature graphic motif is translated into windows, cut-outs and compositions that create visual continuity across different formats.
The result goes beyond functionality. Each package becomes part of the ODÉLLE Patisserie experience – recognizable from the very first interaction and memorable down to the last detail.
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