OO WELL

INDUSTRY: Wellness & Lifestyle / Natural Supplements

SCOPE: Naming, Logo, Branding

YEAR: 2024

Our collaboration with OO WELL was a truly creative adventure — from early concepts to implementing the brand identity across packaging, spaces, and digital platforms. We were actively involved in every phase: naming, logo design, and full branding — all with one clear goal: to bring to life a vision that blends inner balance with pure aesthetics. The outcome? A harmonious, contemporary brand that embodies care, calm, and emotional connection — exactly what OO WELL promises to its community. This project included countless creative sessions, idea exchanges, and late-night sketching — all leading to a complete, cohesive, and deeply fulfilling result.

LOGO

The OO WELL logo is minimalist and refined — defined by a delicate typeface and generous spacing that express clarity, calm, and professionalism. The circular symbol represents balance and subtlety, becoming a recognizable mark across all visual applications. It was designed to work elegantly on packaging, printed materials, websites, and physical spaces alike.

BRANDING

The visual identity continues the story of the name and logo — organic, fluid, and sophisticated. The color palette — sage green, mineral beige, and crisp white — evokes purity and sensory balance. We developed a scalable visual system: editorial-style typography, balanced compositions, and imagery that breathes. The OO WELL branding functions perfectly across all touchpoints: from business cards and labels to the website and mindfulness gift cards.

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