POLIPRIM GRUP
INDUSTRY: Construction & Real Estate Development
SCOPE: Logo, Branding, UX/UI, SMM, CRM
YEAR: 2024
Our collaboration with Poliprim Grup was seamless and strategically grounded — from the first conversation to the delivery of results. We began by crafting a solid visual identity through logo and branding, then expanded their presence in the industry with digital marketing and communication strategies that we continue to manage today.
LOGO
To create a memorable logo, we developed a house-shaped symbol formed by clean white lines representing multiple floors and rooftops. The natural green color, inspired by nature, adds distinction and conveys a message of stability, trust, and sustainability — key values in the construction and real estate sector.
BRANDING
Once the logo was approved, we expanded it into a coherent and scalable brand identity system. We chose a dark green and anthracite grey palette that evokes trust, professionalism, and industrial elegance. We designed distinctive graphic elements and a visual grid that ensures consistency across all materials — from presentations and signage to packaging and digital platforms.
UX/UI
We designed a digital experience tailored to diverse audiences: individual clients, developers, and architects. The website structure is logical and conversion oriented, with intuitive navigation and a modern, professional interface. The UI design reflects the brand’s aesthetic: geometric forms, balanced contrast, and strategic visual highlights. The site is fully responsive and optimized for all devices.
SMM
We built Poliprim Grup’s digital presence with a coherent and recognizable visual identity across social media. Graphic templates reflect the brand’s architectural aesthetic: structured, clean, and visually strong. The content focuses on real estate projects, key details, and clear customer benefits. Each post supports the company’s commercial goals and reinforces its image as a trustworthy and established developer. The result is a dynamic communication channel that increases visibility and generates qualified leads.
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