RENÉE – BRUNCH & CHAMPAGNE

INDUSTRY: HoReCa

SCOPE: Naming, Logo, Branding

YEAR: 2025

A name that sounds elegant, refined, and memorable. A concept that redefines brunch — making it sophisticated yet warm. Our collaboration with Renée was built on trust, creativity, and shared vision. Together, we laid the foundation for a brand that stands out and sells — by crafting a strategic identity from naming and logo to the full brand experience. This project proves that strong partnerships build exceptional brands.

NAMING

Renée is more than a name — it’s a mood, a story, and a sound that stays with you. We shaped it as an invitation — delicate, elegant, and feminine, yet with a confident presence. It evokes French refinement, slow-life brunch culture, and urban elegance. The name is short, international, and highly versatile — perfect for expanding into products, locations, and branded experiences.

LOGO

The Renée logo merges modern minimalism with classic detail. We created an elegant graphic symbol — inspired by the letter “R”, stylized into a fluid form, like a wave of champagne. The serif typeface, slightly customized, adds a sense of nobility and trust. The logo is versatile — working beautifully in engraving, embroidery, embossing, and all digital and print formats.

BRANDING

The visual identity is built on subtle contrasts: regal burgundy paired with soft cream, organic forms with clean lines, simplicity infused with sophistication. We developed a cohesive visual system: packaging, promotional materials, interior elements, staff uniforms, and a menu design that completes the in-location experience. The graphic pattern, derived from the logomark, becomes the brand’s visual signature — recognizably elegant, yet never overstated.

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