SOCOLENI CENTRU
INDUSTRY: Shopping Center
SCOPE: Naming, Logo
YEAR: 2025
Socoleni Centru is a commercial development project located in the Poșta Veche district, conceived as a modern space dedicated to the local community and entrepreneurs. For this project, we developed the naming and logo design, establishing the identity foundation of a shopping center currently in active development.
The name “Socoleni Centru” was strategically chosen to anchor the brand to its location and clearly communicate its positioning as a central point of activity and connection. The name is direct, memorable, and easy to associate with the area, ensuring strong recognition and local relevance.
The logo is built on a modern typographic structure with rounded forms and balanced proportions, conveying accessibility and stability. The symbol derived from the letter “S,” highlighted with a distinctive accent point, represents the idea of a center, connection, and community dynamism. Its geometric construction and strong visual contrast ensure high visibility across outdoor applications, signage, and commercial materials.
The result is a clear naming and a memorable logo, strategically created to support the development of a contemporary shopping center and position Socoleni Centru as a local landmark in the retail sector.
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