TELEMAR

INDUSTRY: Food

WORK: Logo

YEAR: 2024

For the leading fish importer and distributor, we designed a modern and functional package, specifically for frozen fish fillet.

The fish-shaped graphic element placed in the corner of the packaging becomes the brand’s distinctive visual signature — friendly, easy to recognize, and perfectly suited for the freezer shelf.

The chosen color palette — white and deep marine blue — reflects freshness, purity, and trust.

Clear, concise pictograms instantly communicate the product’s key strengths:
• Guaranteed quality
• Omega-3 content
• Natural source of protein

The typography is clean and airy, while the graphic symbols (wave, hook, and fish) create a coherent and professional brand identity.
This packaging not only protects the product but also educates and guides consumers toward a healthy choice.

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