VEGETAL – DIN SEMINȚE PURE

INDUSTRY: Food & Natural Products

SCOPE: Logo, Packaging Design

YEAR: 2025

Vegetal is a brand built around the idea of purity and natural origin. For this project, we developed the logo design and packaging for a range of cold-pressed oils, functional flours, and seeds.

The logo is based on a stylized plant symbol inspired by the form of a germinating seed. The rounded construction and balanced proportions convey naturalness, trust, and a close connection to the product. The logotype is clear, highly legible, and adaptable for small labels as well as shelf applications and promotional materials.

For the packaging, the visual direction was centered around the ingredient. Each product is differentiated through color, illustration, and macro imagery of the raw material, allowing consumers to instantly recognize the type of oil, flour, or seeds. The label and box compositions emphasize clarity of information and highlight the product’s key benefits.

The result is a packaging design for natural products that reinforces quality, authenticity, and freshness, adapted for modern retail and specialty health stores.

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