LIVA

INDUSTRY: Beverage

SERVICES: Naming, Logo Design, Packaging Design

YEAR: 2025

LIVA is a beverage brand built around the ideas of naturalness, freshness, and balance. We developed the identity from the ground up, creating a cohesive system that supports its positioning in the premium natural juice segment.

NAMING

The name LIVA is short, memorable, and easy to pronounce. It evokes life, vitality, and a direct connection to the orchard, providing a strong foundation for growth within the natural juice and fresh beverage category.

LOGO

The LIVA logo is based on rounded, well-balanced typography, with a leaf integrated into the letter “i” as a distinctive symbolic element. This visual detail communicates freshness, growth, and a strong connection to nature, reinforcing the brand’s identity in the natural beverage industry.

PACKAGING

We developed packaging design for three juice variants: apple, apple & carrot, and apple, carrot & beetroot. The label system is built on visual clarity, clear color differentiation between flavors, and strong ingredient representation.

The result is a modern packaging solution for the beverage category, optimized for retail visibility and fast shelf recognition, while maintaining full brand consistency.