LIVA

INDUSTRY: Beverage

SERVICES: Naming, Logo Design, Packaging Design

YEAR: 2025

LIVA is a beverage brand built around the ideas of naturalness, freshness, and balance. We developed the identity from the ground up, creating a cohesive system that supports its positioning in the premium natural juice segment.

NAMING

The name LIVA is short, memorable, and easy to pronounce. It evokes life, vitality, and a direct connection to the orchard, providing a strong foundation for growth within the natural juice and fresh beverage category.

LOGO

The LIVA logo is based on rounded, well-balanced typography, with a leaf integrated into the letter “i” as a distinctive symbolic element. This visual detail communicates freshness, growth, and a strong connection to nature, reinforcing the brand’s identity in the natural beverage industry.

PACKAGING

We developed packaging design for three juice variants: apple, apple & carrot, and apple, carrot & beetroot. The label system is built on visual clarity, clear color differentiation between flavors, and strong ingredient representation.

The result is a modern packaging solution for the beverage category, optimized for retail visibility and fast shelf recognition, while maintaining full brand consistency.

LIVA NATURAL JUICES

INDUSTRY: FMCG / Beverages

SCOPE: Logo, Packaging Design

YEAR: 2026

Liva is a range of natural juices built around simple ingredients and authentic taste. The project began with the development of the logo and visual identity, which became the foundation for the entire brand universe.

For the packaging, we created a visual system inspired directly by nature. Botanical illustrations, ingredients brought to the forefront, and a distinctive color palette for each variety communicate freshness and naturalness through a contemporary and recognizable expression.

Each product has its own identity while remaining part of the same visual family. As a result, Liva’s packaging creates strong shelf consistency and gives the brand a flexible system designed to evolve as the range expands

LIVA FIZZ

INDUSTRY: FMCG / Beverages

SCOPE: Packaging Design

YEAR: 2026

Following the development of Liva’s identity and its natural juice range, the brand expanded into a new category: Liva Fizz — a range of carbonated drinks made with natural juices.

We preserved Liva’s visual DNA while reinterpreting it through a fresher, more vibrant and playful direction. Fruit becomes the central element of the packaging, while each variety develops its own personality through color, composition and naming — Apple Fizz, Pink Velvet and Red Vibe.

The result is a brand extension that is instantly recognizable as Liva, yet has a distinct, contemporary character designed around summer, social moments and refreshment.